“Skincare is not superficial because it is healthcare. When you have beautiful skin it is a sign that you have a healthy body and mind.”

​

01 NOURISH YOUR SKIN

 

“Skin is beautiful when it’s healthy at the cellular level, so we create products with powerful hydrating ingredients that support the skin’s barrier function to protect cells from environmental damage and dehydration, while encouraging healthy cell turnover.” - Dr. Murad

​

02 EAT YOUR WATER

“By eating water-rich fruits and vegetables, nutrients are better absorbed into your body for skin health. Drinking too much water can sometimes cause vitamins and minerals to be flushed out.” - Dr. Murad

​

03 AWAKEN YOUR BODY

“By exercising, you’ll help promote circulation, and skin is the body’s largest organ. Increased blood flow helps carry oxygen to the cells and helps carry away waste such as harmful free radicals.” - Dr. Murad

​

04 BE KIND TO YOUR MIND

“By caring for your emotional self, you can reduce the cellular impact of stress, which can lead to signs of unhealthy skin.” - Dr. Murad